‘It Is What It Is’–Or Is It?
Out where I live in California, the saying, "It is what it is," is gaining a lot of use and cachet.
However, what exactly does it mean? It seems to be one of those usages that, like awesome, has somehow become the saying du jour.
There’s nothing wrong with this particular sentence, but I’ve always wondered how certain words and sayings make the rounds.
Is this an example of viral language (like viral marketing)?