Burger King just came out with a lighter version of French fries that it named Satisfries. I like that. The concoction works both as a word and a concept conveying quick meaning. You can even say, “I’m satisfried,” and it works. (Plus, I’ve had Satisfries, and they’re delicious.)
Now, on the other hand, Quizno’s just came out with a TV commercial in which it touts its sandwiches as being Floasted, a combination of flavorful and roasted. Even the TV actors struggled with the word and the concept. It’s that bad — and that hard to figure out when you hear it. Fortunately, I think Q’s may already have dropped the commercial and hopefully the concept.
Hats off to Satisfries, rest in peace Floasted. ♦