Google is rapidly becoming the Catholic Church–and Grand Inquisitor–of all things ‘Net-based.
Now, what exactly in reality does Google do?Â It sends out crawlers, spiders, bots–whatever you wish to call them–to rate Web sites and their content/acceptabilityÂ based on mathematical algorithms.Â Hmmm….
How do math equations rate language and value to users?Â That’s a good question, and spammers have been dreaming up ways to cheat the algorithms since they were first employed in search engines more than a decade ago.
That being said, there is something inherently weird about using non-humans to rate human word usage and intent.Â In a search sense, there is no alternative to these algorithms, and the results generally work.Â But “generally work” is not the same as “always work” or “work perfectly.”
I worry about the future of searching and filtering the Internet, which basically comes down to censorship based on spider-mathematical logic, which follows Googlian standards.Â Google is certainly an investor’s current best friend, but I’m not so sure it’s any friend to free speech.
Google, as I mentioned, may be the Grand Inquisitor of the Internet.Â We need to revisit that 1984 Apple Super Bowl ad blasting IBM as Big Brother.Â We now do have a Big Brother, and we should be afraid.Â Bureaucrats, GoogleÂ or algorithms, they are not friends of openness, free markets and free speech.