IHOb: International House of BS?

We’re all waiting for Monday to arrive to see what transpires in Singapore in a dramatic upcoming summit between North Korea and the U.S., right?

Wrong. We’re waiting for the owners of the International House of Pancakes (IHOP, an abbreviation well known for 60 years) to tell us what the b in its new acronym IHOb means.

Questions abound: As for the meaning of the b, some have said breakfast, others burgers. I’m setting on bullshit (bs, or b for short).

Also, why is the b lower case and IHO upper case?

What a grand way to ruin a brand.

Anyway, I guess I have to call in sick Monday to await with bated breath what the b stands for.

POSTSCRIPT: Now that Monday is here, we all know (if we care to know) that the name change is only temporary so the company can promote its new line of “Ultimate Steakburgers.”

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