October 19

‘Satisfries’ Yes, ‘Floasted’ Never

Burger King just came out with a lighter version of French fries that it named Satisfries. I like that. The concoction works both as a word and a concept conveying quick meaning. You can even say, “I’m satisfried,” and it works. (Plus, I’ve had Satisfries, and they’re delicious.)

Now, on the other hand, Quizno’s just came out with a TV commercial in which it touts its sandwiches as being Floasted, a combination of flavorful and roasted. Even the TV actors struggled with the word and the concept. It’s that bad — and that hard to figure out when you hear it. Fortunately, I think Q’s may already have dropped the commercial and hopefully the concept.

Hats off to Satisfries, rest in peace Floasted. ♦



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Posted October 19, 2013 by Gary McCarty in category "Grammar Notes

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